QUICKLY COOLS WHEN MOISTENED WITH WATER: Our customers love how quickly our towel cools when moistened with cool running water, wring out and snap. Instant cooling relief! NSTANT COOLING RELIEF FOR ALL CONDITIONS: Do you wish you had a cool towel for fever relief or sunburns? Our customers have used the Ice Cooling Towel for cold and flu season for relief of fevers. They also use our towel to cooling down from sunburns on hot days! MOLD AND MILDEW RESISTANT: Our reusable container keeps our product free of mold and mildew. No need to worry about a smelly or moldy towel! STAY COOLER LONGER: You can quickly activate this cooling towel and get relief for hours. Our customers love the extended cooling times and not carrying a sloppy wet towel to cool off. SAVE YOURSELF MONEY WITH A MULTI-PURPOSE PRODUCT: Our customers use this cool towel as a workout towel at the gym or crossfit, to carry in their golf bag, or to stay dry and cool during yoga class.